Healthcare Marketing for Direct Primary Care

You did it.
Now let's grow it.

You've taken the bold step to embrace a model that puts patients first. Now that you've aligned your practice with your values, it's time to align your marketing with your goals.

AlignedMD helps DPC physicians market their practice without feeling icky. A monthly membership, a self-paced course, and resources built for the way DPC actually works.

Take the free quiz Join The Aligned Circle →

15+

Years across clinical practice & marketing

MSc

Health Communication, Boston University

Years exclusively in the DPC ecosystem

Why AlignedMD exists

The ick is real. The solution is not louder marketing.

You didn't go through medical training to become a salesperson. DPC is a model built on trust, and most marketing advice available to physicians was built for the wrong business.

Generic agencies sell reach-hacks that work for volume businesses. DPC needs 300 to 600 patients, not thousands.
Urgency and scarcity tactics trigger suspicion in medical audiences. The thing that converts everywhere else backfires here.
Marketing education built for general small business assumes a pace and voice that does not fit a clinical load.

"As a former dentist, I know firsthand how difficult it can feel to promote yourself. Healthcare is built on trust, and most marketing tactics feel completely wrong for that."

Nathalia Hyland Founder, AlignedMD

What I offer

Four ways to work together.

Start with the monthly membership, go deeper with the self-paced course, grab the templates, or bring in a one-on-one session. Built for DPC physicians, at whatever pace fits your practice.

The Aligned Circle

Monthly marketing resources for DPC physicians who want steady visibility without ads, cringe tactics, or becoming full-time content creators. Marketing Without the Ick course access included while you're a member.

Monthly DPC content pack, newsletter swipe copy, and seasonal campaign ideas
Marketing Without the Ick course access ($299 value)
One founding invitation for a DPC colleague
First-month proceeds support the free clinic at Poppy Direct Care
Cancel anytime

$290/yr

or $39/mo standard

Founding annual · 20 spots

Join The Aligned Circle →

02 · The course

Marketing Without the Ick

Seven self-paced modules on why standard marketing tactics backfire with DPC patients, and what works instead. The science is in there. So is the patient psychology you've already noticed.

$299

Enroll in the course →

03 · Templates

DPC Content Starter Pack

Done-for-you templates, caption frameworks, and a content calendar built specifically for DPC practices. The fastest way to start publishing on-brand content without staring at a blank page.

$47

Get the pack →

04 · One-on-one

90-Minute Strategy Session

A focused session to build a positioning statement, platform plan, and 90-day roadmap tailored to your practice. Available as an add-on after course purchase or as a standalone session.

$199

Book a session →

Looking for something that's not listed here? Send me a note and we can figure out if it's a fit.

Case study · My DPC Story

Fewer posts. More reach. Real engagement.

The #1 Direct Primary Care podcast had a loyal following but an inconsistent content strategy spread across seven platforms. Across twelve months, the organic-first approach delivered better results with 18.8% less volume.

Year-over-year change, five engagement metrics

Post impressions

+238%

54,000 → 183,000

Follower growth

+33%

+1,116 followers

Former dentist. MSc Health Communication. Head of Marketing at My DPC Story.

Before building AlignedMD, I trained and practiced as a dentist in Brazil. I left clinical practice to pursue an MSc in Health Communication at Boston University, followed by postgraduate training in neuromarketing.

Being embedded in the DPC community through My DPC Story gave me a close view of where physicians actually get stuck. That is what AlignedMD is built on: clinical background, communication training, and the science of how patients decide.

Read the full story →

FAQ

Common questions.

Who is The Aligned Circle for?

DPC physicians who want consistent visibility without ads, manipulation tactics, or becoming full-time content creators. It works whether you're at zero patients or 200, whether you have a team or you're solo. The resources are built for the way DPC actually grows.

Can my VA, intern, or office manager use the resources for me?

Many DPC physicians I know have this function delegated to an intern, VA, or admin staff. The system is designed to run smoothly this way and give your team the tools necessary so you can focus on patients.

What's the difference between The Circle and the course?

The course (Marketing Without the Ick) teaches the mechanisms of DPC marketing: the science of how patients decide and how to apply it to your practice. The Circle gives you new ready-to-use marketing assets every month. Founding members (the first 20) get the course included while their membership is active. After the 20 founding spots are filled, standard Circle pricing applies to new members and the course is sold separately.

Do I need to have a social media presence to start?

No. Starting from scratch is actually an advantage because there's nothing to undo. The resources include guidance on which platforms are worth your time and a cadence you can sustain from day one.

How do you handle patient privacy and HIPAA?

Compliance is baked into every framework. You will never be taught to share identifiable patient information, use real cases without consent, or do anything that puts your patients at risk. The resources specifically teach you how to tell your practice's story without crossing that line.

Why DPC specifically and not healthcare marketing in general?

DPC patients decide differently than patients in volume-based practices. The membership model, the trust-based relationship, and the specific objections prospective patients have before joining all require a specialized approach. A generic healthcare marketing course or template pack would ask you to translate everything yourself. This doesn't.

Can I cancel or get a refund?

Yes to both. The Circle is month-to-month and you can cancel anytime. The course comes with a 14-day guarantee. If you go through the first two modules and it isn't the right fit, email hello@alignedmd.agency for a full refund.

You did it.Now let's grow it.