Writing
Notes from a front-row view of more than 300 independent practices being built. Mostly about the moments before anyone becomes a patient.
·4 min read
Empathy Is Not a Soft Skill. It Is How Patients Choose.
There is a way of talking about warmth in medicine that treats it as the garnish.
·5 min read
The Meet-and-Greet Is Not a Closing Call
Too much advice about the DPC meet-and-greet treats it as the moment of conversion, the step where an interested person becomes a paying member, the place where you seal the decision. That framing does quiet damage. It turns a conversation that should feel like two people figuring out whether they fit into a performance with a target attached, and patients can feel the difference in the room.
·5 min read
Who Was I to Do This?
The doubt that follows physicians who bet on themselves, and what the ones who have done it say about it.
·4 min read
They Loved the Meet-and-Greet. They Still Did Not Sign Up.
Ask a Direct Primary Care physician about the meet-and-greet that got away and most of them have one.
·5 min read
The Cheap Bottle of Wine on the Menu
Why so many Direct Primary Care physicians underprice, and what it quietly costs them.
·6 min read
The Best Insurance Money Can Buy Still Can’t Get You a Doctor
The real answer to “Why would I pay for DPC when I already have insurance?”
·4 min read
Referrals Do Not Just Bring You More Patients. They Bring You Better Fit.
Most of the time, word-of-mouth gets praised for the wrong reason. People talk about it as the cheap channel, the one that fills a practice without an ad budget, the reward you get for being good enough that patients do your marketing for you. All of that is true, and all of it undersells the actual gift.
·7 min read
Direct Primary Care Has a Data Problem. Not the One You Think.
At My DPC Story, where I run marketing, we just closed this year's voting on the Battle of the Support Stack, our annual community vote.