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A FOUNDING MEMBERSHIP

The Aligned Circle

Monthly marketing resources for DPC physicians, whether you are six months from opening or six years in. No ads, no pressure tactics, and no becoming a full-time content creator.

Become a founding member

$25 of every founding annual goes to the free clinic at Poppy Direct Care →

THE PROBLEM

Most marketing advice was not built for DPC.

DPC does not grow like a hospital system, a med spa, or a membership brand with a marketing budget. It grows through trust, local relationships, and clear education.

Post every day on every platform

Show up consistently in the channels your patients actually use.

Run ads to fill your panel fast

Build local trust that compounds over months, not days.

Make viral reels and chase algorithms

Educate patients on why DPC exists in plain language.

WHAT'S INSIDE

What you'll receive each month.

Every month, you'll get a curated marketing drop designed specifically for Direct Primary Care practices.

01

Monthly DPC content pack

Ready-to-use post ideas and captions written for the DPC audience, not generic healthcare marketing.

02

Newsletter swipe copy

Email templates you can send Monday morning, not after a weekend rewrite.

03

Seasonal campaign ideas

What's worth saying this month, written before you have to think about it.

04

Canva-friendly template direction

Visual concepts and layout direction you can use in Canva or hand off to a team member.

05

AI prompt pack

DPC-specific prompts to generate better content faster without starting from a blank page.

06

Quick wins memo

A short note on what's worth your attention this month, and what to skip.

WHAT A DROP LOOKS LIKE

One idea, worked all the way through.

Each month is built around one idea, and every drop is some mix of these three. Some months lean on teaching, some on ready-made assets. Most members get through one in an afternoon.

The module

  • One idea taught properly, in parts you can stop and start
  • What physicians actually report, not marketing theory
  • An AI prompt that writes it in your voice, not a generic one

The worked example

  • Bluebonnet, a demo practice, doing the month in its own voice
  • Finished work rather than blanks, so you can see what good looks like
  • Before and after, side by side

The kit

  • Captions, newsletter copy, and website frameworks to fill in
  • Two versions where it matters: open practices and pre-launch
  • Canva templates to duplicate and rebrand

You do not have to keep up. Nothing expires, and the archive is yours while you are a member.

Read August in full → Join the Circle

WHO IT'S FOR

The honest fit check.

You'll feel at home here if…

  • You're a DPC physician with a practice that runs on trust.
  • You want consistent visibility, whether you're starting from zero or building on momentum.
  • You don't want to rely on ads as your main growth strategy.
  • You want patients to understand what makes your practice different.
  • You dislike salesy, fear-based, or influencer-style marketing.
  • You need practical assets, not more theory.
  • You want support that fits into a busy physician life.

It may not be the right fit if…

  • You want full-service marketing management. Circle is an async content resource, not done-for-you. Happy to point you to DPC-friendly agencies if that's the fit.
  • You're looking for paid ads management.
  • You want weekly coaching calls or live meetings.
  • You want a high-touch private consulting package.
  • You prefer generic templates that could apply to any healthcare business.

WHO'S BEHIND IT

I am not a DPC physician. I have watched 300 of them build a practice.

Nathalia Hyland, founder of AlignedMD

Nathalia Hyland, founder of AlignedMD & Head of Marketing for My DPC Story.

That vantage point is the reason this exists. I trained and worked as a dentist before marketing, which taught me what it costs to ask someone to trust you with their body. Then I spent years close enough to independent practices to see where they actually get stuck, and far enough outside to say so plainly.

Through my work in DPC, I kept seeing the same problem. Great physicians were doing meaningful work, but many were staying invisible because the marketing advice available to them didn't fit the way DPC actually grows.

I wrote a book about what I saw, Prescribing Trust. It is the whole argument, start to finish. The Circle is the other thing I do with the same material: a module a month, worked through on a real practice, with the copy ready to send. Two complete things, and you do not need one to use the other.

“She is thoughtful about tailoring messages to different audiences and continually looks for ways to expand reach and impact. I cannot recommend her highly enough.”

Dr. Maryal Concepcion, MD

DPC Physician · Host, My DPC Story

FOUNDING COHORT

What the first 20 members get and give.

What you get

Marketing Without the Ick™ course

The deeper strategy behind the monthly assets. Build visibility in a way that aligns with how DPC actually grows.

A $299 value, included.

What you give

$25 of every annual founding membership funds the free clinic at Poppy.

Poppy Direct Care is a DPC practice in New Orleans run by Dr. Emily Holt. After Planned Parenthood closed in Louisiana, she opened a free clinic for contraceptive care.

If all 20 founding annual spots fill, that's $500 going directly to Poppy's GoFundMe to equip the clinic with an autoclave and reusable instruments.

DPC grows when DPC supports DPC.

Read Dr. Holt's full story →

FOUNDING MEMBER PRICING · $25 TO POPPY

Founding Annual

$290/year

Works out to $24.17/month. Locked for the first 20 founding members. After 12 months, your membership rolls to standard monthly at $39/month. We email you 60 days before with the option to cancel.

  • Marketing Without the Ick™ course access immediately ($299 value)
  • 12 months in the Aligned Circle
  • Monthly DPC marketing resource drops
  • Content ideas, captions, newsletter templates
  • Seasonal campaign guidance, AI prompt pack, quick wins memo
  • $25 of your membership funds the free clinic at Poppy
Become a founding member

Secure checkout below. No refunds on founding cohort.

Standard Monthly

$39/month

No commitment. Cancel anytime. Same $39 forever, no surprise increases.

  • Monthly DPC marketing resource drops
  • Content ideas, captions, newsletter templates
  • Seasonal campaign guidance, AI prompt pack, quick wins memo
  • Cancel anytime
Join monthly

Secure checkout below. Cancel anytime.

SECURE CHECKOUT

Choose your plan below.

Annual and monthly options live inside the form. Founding cohort pricing applies to the first 20 members.

First 20 founding members. Annual: no refunds, immediate course access, $25 to Poppy. Monthly: cancel anytime.

QUESTIONS

Things you might be wondering.

Is this a course?

No. The Aligned Circle is a monthly resource membership. You'll receive practical marketing assets each month. Founding annual members also get the Marketing Without the Ick course included.

What's the difference between founding annual and standard monthly?

Founding annual is early-supporter pricing: $290 for 12 months, available to the first 20 members, with immediate course access and $25 of every membership funding Poppy Direct Care. Standard monthly is the ongoing way in: $39/month, no commitment, available to anyone whether the founding cohort is full or not. Once the 20 founding spots are filled, new members join at the standard monthly rate.

Are there live calls?

No required calls. This was intentionally designed to be asynchronous and easy to use.

Is there a community or discussion group?

Not right now. The Aligned Circle is primarily a resource membership, not another platform to monitor. Optional community features may be added later, but the core promise is practical monthly support without extra noise.

Can I cancel?

Monthly members can cancel anytime, no questions. Founding annual is non-refundable, since the founding rate is offered in exchange for the 12-month commitment. If you're not sure which fits, monthly is the lower-stakes way in.

Is this only for Direct Primary Care?

It is built for Direct Primary Care, and the examples and ready-to-use assets are DPC by default. That specificity is the point, since a generic healthcare template would ask you to translate everything yourself. If you run another kind of independent, cash-pay practice, the thinking still applies, because how a patient decides to trust you does not change by specialty, but expect to edit the assets.

Do I need to be good at marketing?

No. Whether you've never marketed a practice before or you've been doing it for years and want a steadier rhythm, the assets meet you where you are.

Can my staff use this?

Yes. Many resources can be used by a physician, office manager, virtual assistant, or team member helping with practice visibility.

Can I invite a DPC colleague to join?

Yes, send them the link. They'll join at standard monthly ($39/month). Founding annual is capped at the first 20 members and can't be transferred or extended.

What happens to my rate after year one?

Founding annual members: at month 12, your membership rolls to standard monthly at $39/month. We email you 60 days before with one-click options to cancel, switch back to a paid annual plan if it's available, or continue at $39/month. No surprise charges. Monthly members: $39/month is your ongoing rate. No price changes.

What if I'm not one of the first 20?

Once the 20 founding spots fill, the founding rate closes for good. New members join at the standard monthly rate of $39/month. No surprise pricing later: $39 is the ongoing rate.