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A FOUNDING MEMBERSHIP

The Aligned Circle

Monthly marketing resources for DPC physicians, whether you're six months from opening or six years in. No ads. No cringe tactics. No becoming a full-time content creator.

Become a founding member

$25 of every founding annual goes to the free clinic at Poppy Direct Care →

THE PROBLEM

Most marketing advice was not built for DPC.

DPC doesn't grow like a hospital system, med spa, or concierge brand. It grows through trust, local relationships, and clear education.

Post every day on every platform

Show up consistently in the channels your patients actually use.

Run ads to fill your panel fast

Build local trust that compounds over months, not days.

Make viral reels and chase algorithms

Educate patients on why DPC exists in plain language.

WHAT'S INSIDE

What you'll receive each month.

Every month, you'll get a curated marketing drop designed specifically for Direct Primary Care practices.

01

Monthly DPC content pack

Ready-to-use post ideas and captions written for the DPC audience, not generic healthcare marketing.

02

Newsletter swipe copy

Email templates you can send Monday morning, not after a weekend rewrite.

03

Seasonal campaign ideas

What's worth saying this month, written before you have to think about it.

04

Canva-friendly template direction

Visual concepts and layout direction you can use in Canva or hand off to a team member.

05

AI prompt pack

DPC-specific prompts to generate better content faster without starting from a blank page.

06

Quick wins memo

A short note on what's worth your attention this month, and what to skip.

YOUR FIRST DROP

June: Summer Visibility Kit.

One kit, two versions. Built for operating practices and pre-launch physicians.

If you're open

  • Patient education content ideas
  • Vacation and schedule communication templates
  • Referral-friendly post prompts
  • Family health and seasonal care angles
  • Newsletter copy you can personalize

If you're pre-launch

  • Pre-opening announcement templates
  • "I'm building" newsletter sequence
  • Website copy frameworks
  • Local community-building post prompts
  • DPC explanation content for new patients

Both versions include AI prompts to adapt everything to your voice.

Join as a founding member

WHO IT'S FOR

The honest fit check.

You'll feel at home here if…

  • You're a DPC physician with a practice that runs on trust.
  • You want consistent visibility, whether you're starting from zero or building on momentum.
  • You don't want to rely on ads as your main growth strategy.
  • You want patients to understand what makes your practice different.
  • You dislike salesy, fear-based, or influencer-style marketing.
  • You need practical assets, not more theory.
  • You want support that fits into a busy physician life.

It may not be the right fit if…

  • You want full-service marketing management. Circle is an async content resource, not done-for-you. Happy to point you to DPC-friendly agencies if that's the fit.
  • You're looking for paid ads management.
  • You want weekly coaching calls or live meetings.
  • You want a high-touch private consulting package.
  • You prefer generic templates that could apply to any healthcare business.

WHO'S BEHIND IT

Built by someone who understands both worlds.

Nathalia Hyland, founder of AlignedMD

Nathalia Hyland, founder of AlignedMD & Head of Marketing for My DPC Story.

Before marketing, I trained and worked in healthcare as a dentist. That background shaped how I think about trust, patient communication, and the pressure physicians feel when they're told to "market themselves" in ways that feel uncomfortable or misaligned.

Through my work in the DPC ecosystem, I kept seeing the same problem. Great physicians were doing meaningful work, but many were staying invisible because the marketing advice available to them didn't fit the way DPC actually grows.

The Aligned Circle was created to make that easier.

FOUNDING COHORT

What the first 20 members get and give.

What you get

Marketing Without the Ick™ course

The deeper strategy behind the monthly assets. Build visibility in a way that aligns with how DPC actually grows.

A $299 value, included.

What you give

$25 of every annual founding membership funds the free clinic at Poppy.

Poppy Direct Care is a DPC practice in New Orleans run by Dr. Emily Holt. After Planned Parenthood closed in Louisiana, she opened a free clinic for contraceptive care.

If all 20 founding annual spots fill, that's $500 going directly to Poppy's GoFundMe to equip the clinic with an autoclave and reusable instruments.

DPC grows when DPC supports DPC.

Read Dr. Holt's full story →

FOUNDING · 20 SPOTS · $25 TO POPPY

Founding Annual

$290/year

Works out to $24.17/month. Locked for the first 20 founding members. After 12 months, your membership rolls to standard monthly at $39/month. We email you 60 days before with the option to cancel.

  • Marketing Without the Ick™ course access immediately ($299 value)
  • 12 months in the Aligned Circle
  • Monthly DPC marketing resource drops
  • Content ideas, captions, newsletter templates
  • Seasonal campaign guidance, AI prompt pack, quick wins memo
  • $25 of your membership funds the free clinic at Poppy
Become a founding member

Secure checkout below. No refunds on founding cohort.

Standard Monthly

$39/month

No commitment. Cancel anytime. Same $39 forever, no surprise increases.

  • Marketing Without the Ick™ course access from month 3 ($299 value)
  • Monthly DPC marketing resource drops
  • Content ideas, captions, newsletter templates
  • Seasonal campaign guidance, AI prompt pack, quick wins memo
  • Cancel anytime
Join monthly

Secure checkout below. Cancel anytime.

SECURE CHECKOUT

Choose your plan below.

Annual and monthly options live inside the form. Founding cohort pricing applies to the first 20 members.

First 20 founding members. Annual: no refunds, immediate course access, $25 to Poppy. Monthly: cancel anytime, course access begins month 3.

QUESTIONS

Things you might be wondering.

Is this a course?

No. The Aligned Circle is a monthly resource membership. You'll receive practical marketing assets each month. The Marketing Without the Ick course is included: immediately for founding annual members, and from month 3 for monthly members.

What's the difference between founding annual and standard monthly?

Founding annual is the scarcity offer: $290 for 12 months, capped at the first 20 members, with immediate course access and $25 of every membership funding Poppy Direct Care. Standard monthly is the ongoing way in: $39/month, no commitment, course access from month 3, available to anyone whether the founding cohort is full or not. Once the 20 founding spots fill, the founding rate is gone and monthly becomes the only path.

Why does the course unlock in month 3 for monthly members?

The course is a $299 asset. For monthly members at $39/month, course access begins after two full months as a member. Your first two months are dedicated to the resource library, which is designed to be useful the same week you start. From month 3 onward, the course is yours to work through alongside the ongoing assets. If you'd prefer immediate course access, the founding annual option is built for that, while spots last.

Are there live calls?

No required calls. This was intentionally designed to be asynchronous and easy to use.

Is there a community or discussion group?

Not right now. The Aligned Circle is primarily a resource membership, not another platform to monitor. Optional community features may be added later, but the core promise is practical monthly support without extra noise.

Can I cancel?

Monthly members can cancel anytime, no questions. Founding annual is non-refundable, since the founding rate is offered in exchange for the 12-month commitment. If you're not sure which fits, monthly is the lower-stakes way in.

Is this only for Direct Primary Care?

Yes. The resources are built specifically for DPC physicians and the way DPC practices grow.

Do I need to be good at marketing?

No. Whether you've never marketed a practice before or you've been doing it for years and want a steadier rhythm, the assets meet you where you are.

Can my staff use this?

Yes. Many resources can be used by a physician, office manager, virtual assistant, or team member helping with practice visibility.

Can I invite a DPC colleague to join?

Yes, send them the link. They'll join at standard monthly ($39/month) with course access from month 3. Founding annual is capped at the first 20 members and can't be transferred or extended.

What happens to my rate after year one?

Founding annual members: at month 12, your membership rolls to standard monthly at $39/month. We email you 60 days before with one-click options to cancel, switch back to a paid annual plan if it's available, or continue at $39/month. No surprise charges. Monthly members: $39/month is your ongoing rate. No price changes.

What if I'm not one of the first 20?

Once the 20 founding spots fill, the founding rate closes for good. New members join at the standard monthly rate of $39/month, with course access from month 3. No surprise pricing later: $39 is the ongoing rate.