What's inside
HIPAA-safe review replies, a value message that doesn't sound corporate, a Google Business Profile that actually drives calls, a converting web page, and a first round of awareness outreach. Every lesson ends with a real deliverable, not a page of notes.
Five lessons, five deliverables
- Mindset & ethics for physicians. A HIPAA-safe reply library you can use the same day.
- Your one-paragraph value message. A three-sentence formula that doesn't sound like every other practice.
- Findability quick start. A complete Google Business Profile that drives calls without ad spend.
- A minimal website that works. The structure of a page patients actually act on.
- Fast awareness plays. Five partner outreach scripts, a rack card template, and a tracker.
Who this is for
DPC physicians who want to get the foundation right. Whether you're getting ready to open or you're already practicing and your marketing is wobbly, this is the order to work in.
Plan on two to three hours total. You don't need an agency, an ad budget, or a fancy stack. You need a Google account, your website editor, a phone for photos, and Canva for visuals.
Who built this
I'm Nathalia Hyland, founder of AlignedMD. I write marketing resources specifically for Direct Primary Care physicians, not for healthcare marketing in general. The difference matters, because the patient journey, the trust signals, and the language that lands are all different in DPC than in conventional practice marketing.
This field guide is a free first piece of the work. If it's useful, there's more for you in The Aligned Circle, a monthly membership for DPC physicians.