AlignedMD
Summit complimentary resource
A field guide for DPC physicians

Foundations
& Fast Wins.

The first marketing moves for a DPC practice, in five lessons you can work through in an afternoon.

HIPAA-safe review replies, a value message that doesn't sound corporate, a Google Business Profile that actually drives calls, a converting web page, and a first round of awareness outreach. Every lesson ends with a real deliverable.

Inside the guide

Five lessons, five deliverables.

Each lesson ends with one specific thing you can finish before moving on. No theory, no notes, just real artifacts your practice will use.

01

Mindset & ethics for physicians

A HIPAA-safe reply library you can use the same day.

02

Your one-paragraph value message

A three-sentence formula that doesn't sound like every other practice.

03

Findability quick start

A complete Google Business Profile that drives calls without ad spend.

04

A minimal website that works

The structure of a page patients actually act on.

05

Fast awareness plays

Five partner outreach scripts, a rack card template, and a tracker.

Nathalia Hyland, founder of AlignedMD
From the author

Marketing built for DPC specifically.

I'm Nathalia Hyland, founder of AlignedMD. I write marketing resources specifically for Direct Primary Care physicians, not for healthcare marketing in general. The difference matters, because the patient journey, the trust signals, and the language that lands are all different in DPC than in conventional practice marketing.

This field guide is a free first piece of the work. If it's useful, there's more for you in The Aligned Circle, a monthly membership for DPC physicians.

— Nathalia