Healthcare Marketing · DPC Specialists

You did it.
Now let's grow it.

You've taken the bold step to embrace a model that puts patients first. Now that you've aligned your practice with your values, it's time to align your marketing with your goals.

AlignedMD helps DPC physicians market their practice without feeling icky. A course, templates, and one-on-one sessions. All built for the way DPC actually works.

Take the free quiz See what I offer →

15+

Years across clinical practice & marketing

MSc

Health Communication, Boston University

Years exclusively in the DPC ecosystem

Why AlignedMD exists

The ick is real. The solution is not louder marketing.

You didn't go through medical training to become a salesperson. DPC is a model built on trust, and most marketing advice available to physicians was built for the wrong business.

Generic agencies sell reach-hacks that work for volume businesses. DPC needs 300 to 600 patients, not thousands.
Urgency and scarcity tactics trigger suspicion in medical audiences. The thing that converts everywhere else backfires here.
Marketing education built for general small business assumes a pace and voice that does not fit a clinical load.

"As a former dentist, I know firsthand how difficult it can feel to promote yourself. Healthcare is built on trust, and most marketing tactics feel completely wrong for that."

Nathalia Hyland Founder, AlignedMD

What AlignedMD offers

Three ways to work together.

Start with a free self-assessment, go deeper with the course, or bring in a one-on-one session when you need a second pair of eyes. Built for DPC physicians, at whatever pace fits your practice.

Marketing Without the Ick

Seven self-paced modules that teach the mechanisms behind DPC marketing that actually converts. Trust sequencing. Authenticity heuristics. Familiarity compounding. The science of how patients decide, applied to the model you already run.

7 modules + glossary + resources library
90-day content roadmap
DPC Content Starter Pack included
Lifetime access and updates

$299

MYDPCSTORY · 20% off

Enroll in the course →

02 · Templates

DPC Content Starter Pack

Done-for-you templates, caption frameworks, and a content calendar built specifically for DPC practices. The fastest way to start publishing on-brand content without staring at a blank page.

$47

Get the pack →

03 · One-on-one

90-Minute Strategy Session

A focused session to build a positioning statement, platform plan, and 90-day roadmap tailored to your practice. Available as an add-on after course purchase or as a standalone session.

$199

Book a session →

Looking for something that's not listed here? Send me a note and we can figure out if it's a fit.

Case study · My DPC Story

Fewer posts. More reach. Real engagement.

The #1 Direct Primary Care podcast had a loyal following but an inconsistent content strategy spread across seven platforms. Across twelve months, the organic-first approach delivered better results with 18.8% less volume.

Year-over-year change, five engagement metrics

Post impressions

+238%

54,000 → 183,000

Follower growth

+33%

+1,116 followers

Former dentist. MSc Health Communication. Head of Marketing at My DPC Story.

Before building AlignedMD, I trained and practiced as a dentist in Brazil. I left clinical practice to pursue an MSc in Health Communication at Boston University, followed by postgraduate training in neuromarketing.

Being embedded in the DPC community through My DPC Story gave me a close view of where physicians actually get stuck. That is what AlignedMD is built on: clinical background, communication training, and the science of how patients decide.

Read the full story →

FAQ

Common questions.

Is this course right for me if I'm just starting my DPC practice?

Yes, and it's arguably the best time. The practices that grow fastest are the ones that start building visibility before they feel ready. The course works whether you're at zero patients or 80 or 200. The mechanisms are the same. What changes is which content you lead with.

How long does the course take to complete?

Seven modules, self-paced. Most physicians finish the video content in 4 to 6 hours spread over a couple of weeks, then work through the templates and 90-day roadmap at their own pace. Lifetime access means you can come back to specific modules when a new situation shows up.

Do I need to already have a social media presence?

No. Starting from scratch is actually an advantage because there is nothing to undo. Module 2 walks through which platforms are worth your time based on your specific patient profile, and Module 3 gives you a cadence you can actually sustain from day one.

Will you run my marketing for me?

AlignedMD teaches you a system you can run yourself. The course walks you through the mechanics, the templates give you a starting point, and the strategy session is there when you want a second set of eyes on something specific. The goal is to make marketing a small, manageable piece of your practice instead of something you have to outsource. If that's not the right fit, send me a note and we can talk.

How do you handle patient privacy and HIPAA?

Compliance is baked into every framework in the course. You will never be taught to share identifiable patient information, use real cases without consent, or anything that puts your patients at risk. The course specifically teaches you how to tell your practice's story without crossing that line.

Why DPC specifically and not healthcare marketing in general?

DPC patients decide differently than patients in volume-based practices. The membership model, the trust-based relationship, the specific objections prospective patients have before joining, all of it requires a specialized approach. A generic healthcare marketing course would ask you to translate everything yourself. This one doesn't.

What if I take the course and it doesn't work for me?

The course comes with a 14-day guarantee. If you go through the first two modules and it isn't the right fit, email hello@alignedmd.agency for a full refund. No explanations needed.

You did it.Now let's grow it.